Friday, January 13, 2006

The Buzz on Akeelah & The Bee


In what is surely an act of God, Starbucks will be promoting the new Laurence Fishburne/Angela Bassett Film Akeelah and the Bee.

According to the New York Daily News:

The giant coffee chain has cooked up a deal with movie studio Lionsgate, the first of a larger effort to forge into the movie business. Starbucks has agreed to put up "millions of dollars" to promote "Akeelah," in its 5,500 stores across the U.S. and Canada, Lionsgate president Steve Beeks told the Daily News. In exchange, Starbucks will get an undisclosed share of the movie's ticket sales. Starting this April, it will be hard for anyone waiting for their Starbucks order to ignore the flick. There will be movie trailers through its Wi-Fi network, spelling games on Starbucks' chalk boards, and flash cards on tables, all tieing in to "Akeelah's" spelling and literacy themes. Ever try spelling the word "pulchritude?" The brain-twister, which pops up in the movie, will be getting plenty of exposure on tens of millions of Starbucks coffee sleeves. The chain will also sell "Akeelah" DVDs of the Laurence Fishburne, Angela Bassett film, as well as soundtracks.

As a former elementary school spelling bee challenger and MS Read-A-Thon champion, I am already officially obsessed with this movie. And since I spend big bucks in Starbucks nearly every morning, I'm finally going to have some justification for it!

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